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We are now offering consumption point rebates, where you can use points to rebate 10% of the order amount. The promotion period is limited!
We now provide delivery to outlying islands (including Cheung Chau, Lamma Island & Ping Chau). Click for details.
FREE food packs to those in need. Register for FREE or purchase our Imperfect Food Pack at $160! Detail here.
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The Japan Federation of Agricultural Cooperatives (JA Zenno) has been promoting functional labeling of fruits since 2023. Fuji and Wanglin apples have been approved by the Japan Consumer Affairs Agency to be labeled as functional foods that "reduce visceral fat".
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We specialise in gluten-free, dairy-free, white sugar-free, low-sugar, additive-free, preservative-free, allergy-free, plant-based alternatives, all of which contribute to a healthier microbiome.
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JA, which handles a large amount of Fuji apples in Aomori Prefecture, has become a hot topic by declaring apples as a functional food for the first time as a fruit ※2.
The "Fuji Apple" from Aomori Prefecture, Japan has attracted much attention due to its functional label of "reducing visceral fat". Combined with its unique taste and nutritional value, it has become a popular choice for healthy eating in recent years.
Certification background: The Japan Federation of Agricultural Cooperatives (JA Zenno) has been promoting the functional labeling of fruits since 2023. Fuji apples have been approved by the Japan Consumer Affairs Agency to be labeled as functional foods that "reduce visceral fat" because they contain a specific ingredient "proanthocyanidins."
Mechanism of action: Proanthocyanidins are a type of polyphenol compound, accounting for 50-60% of apple polyphenols. They can inhibit the activity of lipase in the small intestine, reduce the absorption of fatty acids and triglycerides, and thus reduce visceral fat accumulation.
Market positioning: After being labeled as functional, the price is about 30% higher than that of ordinary apples, but it is still favored by consumers due to health claims.
※1: Declared functionality: "Reducing belly fat for people concerned about body fat"
※2: Declared function: "Reduction of visceral fat" Product name: JA Tsugaru Hirosaki "Prime Apple!" (Fuji)
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