iYell Chocolate
Healthy Vegan Chocolate
iYell is a domestic brand established in Shanghai, adhering to the concept of "Food Is Good Medicine" and advocating healthy eating.
About iYell
Ding Xue (丁雪), one of the founders, said: "A job has only material but no spiritual rewards, which consumes one's life."The original job of investment immigration did not make her passionate, so she always wanted to find something with passion and value, and she knew she had to change. After a period of self-appreciation and transformation, during this transformation, a small chat with a partner found that the root of everything is "love.""Love" is reminiscent of chocolate. Almost no one does not love chocolate, and they are no exception. Their journey to the iYell chocolate business is slowly unfolding.
In the process of learning chocolate, they discovered that its main ingredient, cocoa, is not only delicious, but also has many valuable nutritional values. But they know that, compared to French and Belgian chocolate brands, many people think that only imported chocolate can represent high quality. So they decided to make an ingenious domestic product that advocates healthy chocolate with the concept of "Food Is Good Medicine". Let more people feel the goodness of chocolate, and let this love be passed and shared piece by piece of chocolate.
In this way, they, who have no experience in the food industry, entered the chocolate industry with a fearless attitude.To make healthy and high-quality chocolate, you can only learn by yourself, to figure out how to make chocolate, the principle of each process in the production process, how to distinguish the quality of chocolate, etc., and then go to the factory. In the course of their studies, they accidentally heard someone mention an expert who has been making chocolate for 60 years-Mrs. Ji Shunying (季順英). And received professional guidance from Mrs. Ji Shunying who later became one of the founders of iYell.
Mrs. Ji Shunying's Profile
- Mrs. Ji Shunying is China's first generation chocolate man
- Producer of China's first block of cocoa butter DB403 (1964)
- Won the 26th Brussels World Quality Food Gold Award
- Head of China Chocolate R&D Center
- The famous "Mrs. Chocolate" in Europe
- Enjoy a high reputation in the global chocolate industry, serving as a senior consultant for
many well-known chocolate companies
- She have been making chocolate for 60 years and eating chocolate for 60 years. She eat half a
piece of black chocolate every day. Mrs. Ji, who is over 80 years old, is in good health, with
fair skin and no age spots. She often travels alone and does not pant when climbing stairs.
Under the professional guidance of Mrs. Ji, iYell's first product was born without sucrose and milk powder, using 70% cocoa content and adding plant polyphenols.
The real chocolate has a mellow taste and rich nutrition. It is very beneficial to the human body, but it has been misunderstood by most people. Many people think that chocolate can't be eaten too much, and that there is a lot of fat, which will make you fat. In fact, pure cocoa butter is a high-quality vegetable fat. Not only will it not gain weight, but it also has many benefits. One of the most precious substances in cocoa is cocoa polyphenols, which protect the heart and soften blood vessels. It is an antioxidant substance, which is particularly good for the heart, blood vessels and skin. Their first product is to specialize the ability of polyphenols in chocolate!
Eliminate All Difficulties, Craftsmanship
After making the first iYell chocolate, more severe challenges came. It is not easy to find a factory that meets iYell's refined production process standards. At the beginning, they was troubled by various problems until they met like-minded production partners. The factory no longer makes rigid requirements on the production quantity. iYell is equipped with its own independent production equipment and production line in the factory, so that every piece of chocolate meets iYell's refined production process standards.
Care For The Environment
No additives and high-quality research and development have allowed iYell's products to meet the vegan standard by chance. In 2019, iYell officially joined the ranks of vegetarianism. Under the influence of vegetarians, iYell's products, in addition to considering nutrition and formula, also began to pay attention to the environment. In the latest packaging, food-grade coated paper without bleaching agent and food-grade soy ink are used for printing.
The ultimate pursuit of health and safety
Adhering to the concept of "Food Is Good Medicine", iYell advocates healthy eating and insists on making pure chocolate. The product does not contain any animal ingredients, including meat, eggs, milk and honey, to ensure that all forms of exploitation and abuse of animals are eliminated during production.
The selection of raw materials from it shows that it pursues the ultimate in health and safety.
Use high-quality imported raw materials:
Spain imported cocoa liquor/pure cocoa butter
Germany imported isomalt
U.S. imports of soybean lecithin
Emphasize 5 free:
No added sucrose
No added custard
No artificial flavors added
No artificial colors added
No added preservatives
Package:
Focus on the environment and sustainable development
The packaging uses food-grade coated paper, does not use bleach, and uses food-grade soy ink for printing.
From the concept, to the product, to the packaging, we can see iYell's persistence and perseverance in pursuing a healthy life. When you sneer at the domestic chocolate brand and twist your head, will you change your mind about this brand that emphasizes 5 free, emphasizes the use of imported high-quality raw materials, and emphasizes physical and mental health? Pursuing a healthy life, regardless of race and national boundaries, as long as they have the same concept, they can create unlimited possibilities.
Things You May Not Know
How to see the chocolate packaging?
Look at the ingredient list first
In the ingredient list, you may see a list of nouns such as cocoa butter, cocoa mass, and cocoa powder. What do they represent?
Cocoa liquor: Natural cocoa beans are degerminated, roasted, shelled, and ground to turn into sauce-like cocoa liquor. Cocoa liquor is the raw material for making chocolate. The color is brown, has a strong aromatic smell, and has a bitter taste.
Coco fat: The cocoa liquor is further squeezed to extract a unique vegetable fat called cocoa butter. Cocoa butter content is the core indicator to distinguish the purity of chocolate. In other words, the content of cocoa butter directly determines the price of chocolate. Cocoa butter has a strong temperature sensitivity. It is solid below 27°C and will completely melt at 35°C. This is what we usually say is melt in the mouth.
Cocoa powder: After the cocoa butter in the cocoa liquor is extracted, the remaining ground is cocoa powder.
Cocoa butter substitute: Including vegetable oil, hydrogenated vegetable oil, polyglycerol ricinoleate, refined edible vegetable oil, palm oil, palm kernel oil, hydrogenated palm oil, etc., all are cocoa butter substitutes. Compared with the high value of cocoa butter, the price of cocoa butter substitutes is only 1/10, and it is widely used in chocolate making. However, cocoa butter substitutes have very large side effects on the human body. I will not explain them in detail here. Those who want to know can search for it by themselves.
Skimmed milk powder, dairy products, milk fat, white sugar: Chinese people prefer sweets, so many chocolates are made with a lot of milk and sugar, which is cheap and delicious, resulting in a sharp drop in the quality of chocolate.
Having said that, I actually want to tell you:
- High-quality chocolate is basically made with cocoa liquor + cocoa butter.
- If cocoa powder appears in the ingredient list, the quality of the chocolate will decline.
- If skimmed milk powder, dairy products, white sugar, etc. appear in the ingredient list, the quality will continue to decline.
- If the ingredients for cocoa butter substitutes appear in the ingredient list, not only the quality will be reduced, but it may even be harmful to the human body.
There is another thing you must not know, that is, the cocoa content represents the cocoa solid content in the chocolate, and cocoa liquor, cocoa butter, and cocoa powder are all cocoa ingredients, so it is not that the cocoa content is high. The quality of the chocolate is certain. it is good.There are many chocolates on the market, which are made with a lot of cocoa powder. The cocoa content can also be very high, but the quality is relatively average. Next time you buy chocolate, you may wish to look at the ingredient list so that you can better understand what quality chocolate you eat.
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